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Article and Interview —
Prof. Dr. Conrad Heberling

Digital technology has changed a lot about how the world works. The growing technological progress offers a whole range of new possibilities in terms of content production and distribution, at the same time, digital technologies have splintered media into numerous niches, channels, and segments. As a result of these processes media creators are facing major challenges.

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INTERVIEW
Gamification in Marketing - Yu-kai Chou

What if you could, for example, convey an employee training video on safety aspects in the workplace, i.e., a video with thoroughly important but on the whole rather dry content, in such a way that the viewer even enjoys dealing with its content and he or she also internalizes it better as a result?

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Festival season starts now – Call for entries!

It is with much anticipation and excitement that we announce our festival is entering its next edition! The submission period for this year’s Cannes Corporate Media & TV Awards starts today and runs until June 22nd, 2022. All film producers and filmmakers, agencies, broadcasters and students are invited to submit their best corporate films, online media productions and documentaries, that have been produced/aired or released between 2020 and 2022, to compete in the race for our coveted Dolphin trophies and the Grand Prix.

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Happy International Women's Day 2022!

The United Nations first celebrated International Women's Day in 1975, even though its beginnings go back much further. Driven by various women's movements in the 20th century, fighting for equal rights, women's suffrage and the emancipation of women workers, the day has become a global event that commemorates the cultural, political and socio-economic achievements of women worldwide.

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Filming from above — shooting with drones

Today we are going to make an excursion into the fascinating world of shooting with drones. Almost ten years ago the first usable camera drones appeared and nowadays drones have become an indispensable tool for most film shootings. The use of drones brings along several unique advantages as drones can for example access small and tight places where helicopters can’t get in and it is also way more cost efficient than using helicopters.

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Six facts you should know about Cannes

Cannes is not only a well-known vacation resort, nestled in a breathtakingly beautiful landscape with a pleasant Mediterranean climate. The city stands for glamour and luxury, for film festivals and stars, for legendary hotels, for mega yachts and magnificent villas. As much as is known about this former little fishermen’s village right at the Côte d’Azur, there might be some facts that you might not yet have heard of.

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The 12th Cannes Corporate Media & TV Award’s Grand Prix goes to Fynal GmbH

This year's winner of the Cannes Corporate Media & TV Awards Grand Prix deals with a topic that seems more relevant and urgent than ever: the persistent crisis in the nursing industry and the image problem of nursing professions in general. Forgotten for a long time and now more topical than ever due to the worldwide pandemic that keeps us under control.

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