(Showing posts 44 … 36, jump to newest.)
Since the Barbie movie, branded entertainment has been on everyone´s lips. Mattel has pulled off a masterstroke here that overshadowed all previous marketing efforts. But what about branded entertainment in terms of non-feature film productions. Let´s shed some light on the history of branded entertainment, which started in the advertising industry.
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Last week marked the conclusion of an extraordinary 2023 festival edition, culminating in a grand finale: After years of pandemic-induced hiatus, the Cannes Corporate Awards Days have finally returned to Cannes. A festive Awards Ceremony and a series of additional program highlights made these two Awards Days truly magnificent and exceptional.
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We are absolutely delighted to unveil the brand-new Cannes Corporate Winner Diploma for this year’s festival edition.
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Introducing the third story of our blog series “Inspirational women in the film industry”, we are incredibly fortunate to have the opportunity to speak with our esteemed new jury member Catherine Legge, who is an award-winning executive producer, showrunner, director and writer of documentary films and series with 25 years of experience in the business.
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Our first Grand Prix winner in the category “Documentaries” (Environment, Ecology, Sustainability) is Going Circular. The documentary by Richard Dale and Nigel Walk produced by Off the Fence for Curiosity Studios in co-production with ZDF Enterprises, ZDF and Arte deals with an important and highly topical issue: sustainability.
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Storytelling is not a new trend, but in recent years the technique has developed into a powerful tool that no marketing strategy should be without. We spoke with James Rickard, independent creative consultant, about what is important when it comes to telling a good brand story, how to remain authentic in the process, and how to captivate your target group with lasting effect through good storytelling.
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For a long time, virtual reality was seen as a technology aimed to revolutionize the gaming industry only. But there are many good reasons to take advantage of the possibilities that immersive experiences create in other areas as well — including marketing. We spoke with Thomas Pfitzer about the potential of VR for businesses and how it can best be used.
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With an impressive and touching image film, Achmea Insurance has won the Grand Prix for Corporate Media this year. The production entitled "Sustainable living, together. The Achmea way", directed by Hugo Keijzer and produced by 1Camera from the Netherlands, aims to convey the emotional essence of the brand and to communicate to internal as well as external stakeholders what Achmea stands for.
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