Storytelling is not a new trend, but in recent years the technique has developed into a powerful tool that no marketing strategy should be without. We spoke with James Rickard, independent creative consultant, about what is important when it comes to telling a good brand story, how to remain authentic in the process, and how to captivate your target group with lasting effect through good storytelling.
For a long time, virtual reality was seen as a technology aimed to revolutionize the gaming industry only. But there are many good reasons to take advantage of the possibilities that immersive experiences create in other areas as well — including marketing. We spoke with Thomas Pfitzer about the potential of VR for businesses and how it can best be used.
With an impressive and touching image film, Achmea Insurance has won the Grand Prix for Corporate Media this year. The production entitled "Sustainable living, together. The Achmea way", directed by Hugo Keijzer and produced by 1Camera from the Netherlands, aims to convey the emotional essence of the brand and to communicate to internal as well as external stakeholders what Achmea stands for.
Moving and funny, insightful, and smart films, action, drama, gripping documentaries, critical reports, creative image films, original branded content: there was something of everything and our jury of experts had the challenging task of choosing the best from a large pool of fantastic submissions. But let’s take a closer look.
What are the main pillars of a brand identity? For a long time, visual identity was at the forefront of marketing. Increasingly, however, the auditory identity of a brand is also gaining in importance.
Due to the still tense situation worldwide, caused by the coronavirus, we are switching to digital options for the announcement of the award winners. Therefore, we are releasing a winner announcement video und presenting a compilation of all the winners per categories.
Today we continue with our blog series “Inspirational women in the film industry”. This time, we had the chance to talk to Lisa Scheid, who is one of the few female CEOs in the film production business. She runs the creative production company Das R& in Austria, which not only creates big budget TV spots, but also innovative and entertaining video formats.
When you think of the Cannes Corporate Media & TV Awards, it doesn't take too long before the Côte d'Azur and the Mediterranean Sea come to mind, and of course — evident, but central to a film festival — the film. With her design for this year's winner diplomas, Mona Fritsch wanted to bring these two elements together and did so in a simple but no less sophisticated way, which really convinced us.