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Inspirational women in the film industry
MARI BAKKE RIISE / Director & Producer

A while ago we launched a blog series about “Inspirational women in the film industry”. Today we would like to open the 4th chapter by interviewing Mari Bakke Riise, an award-winning documentary director and producer. She has worked over a decade with documentaries and documentary series. Her documentary “Kayayo – The Living Shopping Baskets” won numerous international first prize awards and got shortlisted for an Oscar at the 90th Academy Award.

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The history of Branded Entertainment — Creating additional value for the audience

Since the Barbie movie, branded entertainment has been on everyone´s lips. Mattel has pulled off a masterstroke here that overshadowed all previous marketing efforts. But what about branded entertainment in terms of non-feature film productions. Let´s shed some light on the history of branded entertainment, which started in the advertising industry.

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Résumé and winners of 2023

Last week marked the conclusion of an extraordinary 2023 festival edition, culminating in a grand finale: After years of pandemic-induced hiatus, the Cannes Corporate Awards Days have finally returned to Cannes. A festive Awards Ceremony and a series of additional program highlights made these two Awards Days truly magnificent and exceptional.

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Inspirational women in the film industry — Part 3: Interview with Catherine Legge

Introducing the third story of our blog series “Inspirational women in the film industry”, we are incredibly fortunate to have the opportunity to speak with our esteemed new jury member Catherine Legge, who is an award-winning executive producer, showrunner, director and writer of documentary films and series with 25 years of experience in the business.

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Brand Storytelling
Interview with James Rickard

Storytelling is not a new trend, but in recent years the technique has developed into a powerful tool that no marketing strategy should be without. We spoke with James Rickard, independent creative consultant, about what is important when it comes to telling a good brand story, how to remain authentic in the process, and how to captivate your target group with lasting effect through good storytelling.

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More than just a booster for the gaming industry: Virtual Reality

For a long time, virtual reality was seen as a technology aimed to revolutionize the gaming industry only. But there are many good reasons to take advantage of the possibilities that immersive experiences create in other areas as well — including marketing. We spoke with Thomas Pfitzer about the potential of VR for businesses and how it can best be used.

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